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Introduction

Welcome! This toolkit is designed to help our partners create branded products and/or packaging and written content that connect instantly with our shared customers. By aligning our look and language, we’ll ensure our mission has maximum impact.

Think of it as a recipe for making great content together!

All content featuring our branding requires final approval from the Open Home Foundation.

How this toolkit helps this process:

  • It guides your decisions
    • All the necessary choices (logo sizes, colors, messages) are already made for you.
  • It prevents delays
    • By applying the visual guidelines you can avoid common mistakes that may prolong the approval process.
  • It ensures consistency
    • By using the tone of voice table for written materials you can create messaging that hits the right note.

The shared win: together, we help customers instantly recognize and trust our partnered branded products. The first step to doing this is to understand the driver behind all our decisions: the Open Home Foundation’s mission.